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Gérard Caron
Gérard Caron (born August 30, 1938) is a French designer. He was the co-founder of Carré Noir, the very first French design marketing agency, making him one of the inventors of the concept of brand design in France. He also contributed to the development of French design marketing overseas, in Japan 〔Magazine max, avril 1994 : "Gérard Caron, l'homme qui emballe les Japonais", magazine Cosmética, juin 1993 :"Japon, l'empire packaging"〕 as well as in other countries around the world.
Gérard Caron, who is the author of several books on design as a professional activity,〔Voir paragraphe "Publications"〕 and the creator of a website dedicated to design, regularly gives lectures on this topic.〔Voir paragraphe "Quelques conférences"〕
==Early life and education==
Gérard Caron was born in Pont l'Evêque, Normandy, France, into a family of seven children, just before the outbreak of the Second World War. Nothing in his family background (his father was a telephone inspector and his mother a seamstress) seemed to destine him for a career in design. In the long periods of shortages brought about by the war, Gérard Caron invented games, made products using flour, potatoes, sugar, water, or cider as his basic ingredients, created makeshift packaging and dreamt up advertising slogans and sold them to his brothers and sisters. Without realizing it, he had started creating his first packaging materials and logos. Gérard Caron was twenty when war was declared in Algeria. For twenty-eight months, he did his military service in the Engineers where he happened to read an article about jobs in advertising. It came as a revelation. With his heart set on working in this industry, he decided to take correspondence courses. When he was demobilized, he continued studying at the Ecole Supérieure de la Communication in Paris from which he graduated top of his class. To pay for his studies, he worked simultaneously in a bank. Later on, he would also study distribution, graphology, and psychology.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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